Liven up your morning routine with this playful elephant pattern towel. It's crafted from soft, responsibly sourced pure cotton with a heavyweight of 500gsm that gives it an absorbent and fluffy finish. We've also treated it with our StayNew™ technology so it feels and looks fresh wash after wash.

Freshen up your bathroom essentials selection with this floral patchwork towel. It is fashioned from responsibly sourced 500gsm pure cotton for softness and a super-absorbent finish. It is also treated with our special StayNew™ technology to ensures it stays looking and feeling as good as new, wash after wash.

Bring a little flair to your bathroom with this bold zig-zag patterned towel. Made from pure cotton for a soft and luxurious feel. Colourfastness and softness is maintained wash after wash thanks to our clever StayNew™ technology. Complete the look with our matching pedestal and bath mats, available separately.

Stock up on school basics with these smart cotton-rich socks. Ankle length. Handy five-pack, featuring heart and flower embroidery and dainty bows. All of the cotton for our clothing is sustainably sourced and always will be.

Feel fresh in your trainers every day of the week in these trainer liners. Cotton-rich fabric is kind to feet when you're working them hard, while added stretch makes them extra comfortable. Cool and Freshfeet™ keeps your feet feeling fresh all day.

Add a sprinkle of colour to every day with our seven-pack of cotton-rich socks. Ankle length with added lycra® for a comfortable, flexible fit. Contrast heel and toe. Our Freshfeet™ technology helps their feet feel fresh and cool no matter how active they are.

Expand your essentials with this quality vest. Our best-selling regular fit shape smooths and streamlines. Classic scoop neck. Made from pure cotton, which is comfortable and breathable. Finished with StayNew™ technology, it'll keep its colour wash after wash. All of the cotton for our clothing is sustainably sourced and always will be.

Expand your essentials with this quality vest. Our best-selling regular fit shape smooths and streamlines. Classic scoop neck. Made from pure cotton, which is comfortable and breathable. Finished with StayNew™ technology, it'll keep its colour wash after wash. All of the cotton for our clothing is sustainably sourced and always will be.

This Autograph collection shirt is made from a blend of cotton and Tencel™ lyocell for a gloriously smooth handfeel. Its regular fit is cut generously through the body and sleeves, giving you an effortlessly comfortable wear. Smart stripes and a soft revere collar create an on-trend look. Made with sustainably sourced Tencel™ lyocell. All of the cotton for our clothing is sustainably sourced and always will be.Autograph: premium investment pieces featuring contemporary cuts and refined finishing touches.

Perfect for lazy mornings or cosy evenings in, this two pack of pyjama bottoms ensure you've always got something comfy to wear. We've made these men's pyjama bottoms from pure cotton with an elastic waist, ensuring a soft feel and perfect fit. All of the cotton for our clothing is sustainably sourced and always will be.

Fill out your collection of essential underwear with this 5-pack of plain midi knickers. Made from sustainably sourced cotton with added stretch in for a comfy, close fit. Centre bow details for a pretty look. Our StayNew™ technology will help them retain their colour and finish after every wash and wear.

Add this pack of breathable, cotton-rich trunks to your working week essentials. Supportive fit from Flexifit™ fabric with stretchy Lycra®. Moisture-wicking Cool & Fresh™ technology with an antibacterial peppermint oil-based finish to keep you feeling fresh. StayNew™ technology keeps underwear looking and feeling new for longer. All of the cotton for our clothing is sustainably sourced and always will be.

These briefs from our Goodmove range have been crafted from fabric that's breathable, quick-drying and moisture-wicking, for all-day comfort. Regular fit, with multi-directional 4-way stretch for easy movement. Our antibacterial Cool & Fresh™ finish draws moisture away from the skin, keeping you cool, dry and fresh.

This lightweight pure-cotton pyjama set is ideal for warmer nights. It includes a stripey short sleeve tee, plus plain shorts with side pockets and an elasticated drawstring waist for a great fit. Both designed in a classic regular fit. Our Stay Soft finish keeps the fabric soft wash after wash. All of the cotton for our clothing is sustainably sourced and always will be.

When the weekend rolls around, enjoy casual comfort with these checked pure cotton shorts. Elasticated drawstring waist provides a custom fit. Two-pack set. Stay Soft finish ensures the lightweight fabric keeps its luxe feel wash after wash. Handy side pockets. All of the cotton for our clothing is sustainably sourced and always will be.

Introduce ultimate luxury to relaxed days with these super-soft, pure cashmere joggers from our Autograph collection. Modern, tapered fit with a flattering ankle-grazing length. Drawcord waist for a snug fit and ribbed trims for extra cosiness. Machine washable for hassle-free laundering.

This essential camisole top is designed with a fitted silhouette - a figure-hugging shape with added stretch that's perfect as an under layer. Adjustable straps for your most comfortable fit. Made from soft cotton-rich material. Our StayNew™ technology ensures that it stays looking new, wash after wash. All of the cotton for our clothing is sustainably sourced and always will be.

These versatile, jean-style trousers can be dressed up or down for most occasions. Cut in our straight fit for a more laidback feel, with a little more room in the seat and thigh. Traditional rivets and five-pocket styling. Made from cotton with added stretch for day-long comfort. All of the cotton for our clothing is sustainably sourced and always will be.

A simple denim shirt is a fail-safe way to create the perfect laidback look. Regular fit is narrower through the shoulders and waist, and gives this classic cut a contemporary spin. Made from 100% cotton for a comfortable and breathable feel. All of the cotton for our clothing is sustainably sourced and always will be.

Style and comfort come easy with this classic checked shirt. Twill fabric resists creasing and wrinkling, meaning there's no need to iron - just hang it up to dry then put it on. Made from pure cotton for a soft and breathable feel. All of the cotton for our clothing is sustainably sourced and always will be.